Daniel Pink is pretty well known thinker and author. I found this Pecha Kucha that he did. I think it would be valuable for us all to watch it today. It is not a perfect presentation but it does have the most important elements; he respects the audience and it has a definite message. Now, if you are reading this in school you probably see a big white space on the blog. We will watch the video together.
What about your presentation? Are you telling a coherent story?
Senin, 01 Juni 2009
Kamis, 28 Mei 2009
Top Ten Myths About Google Analytics
We've noticed some misconceptions about Google Analytics floating around, and we thought we'd take a shot at correcting the most common ones. Without further ado, here they are, the top ten myths about Google Analytics debunked.
MYTH 1: "You get what you pay for." Google Analytics is free, which means the system is down a lot.
Google Analytics makes use of the same network of secure and reliable data centers used to power Google.com, making downtime an extremely rare occurrence. We have a large team focused exclusively on keeping your data safe and accessible, and benefit from multiple redundancies in our infrastructure around the globe (this makes us fast as well).
We even rely on Google Analytics for our own mission-critical products such as AdWords, which see huge volumes of traffic every day. If you're still having doubts, we'd encourage you to talk to some users and ask them how their experience has been with uptime.
MYTH 2: Google Analytics is basic and doesn't have any "advanced" features or metrics
Ack, this one is a tough one to swallow! A more frequent complaint is actually that Google Analytics has too much data. The product includes over 90 standard reports with more than 125 metrics and dimensions covering everything from visits to internal site search queries.
Custom reports and user-defined variables allow you to create your own metrics and reports where the standard ones don't meet your needs. With Pivoting, Advanced Segmentation, Secondary Dimensions, Event Tracking and the ability to share customizations, Google Analytics reports are more powerful than ever.
Google Analytics may look "basic," on the surface, but it can do a lot more than you think! If you have complex needs try talking to a Google Analytics Authorized Consultant or diving into the documentation on the Google Code Site.
More Info (Feature List, Custom Reports, Advanced Segmentation, Analytics API)
MYTH 3: Google Analytics only supports third-party cookies
False! Google Analytics has always used first-party, not third-party cookies. First-party cookies are important because they allow Google Analytics to track repeat visitors, so you can see which keyword, referring site, etc is responsible for bringing buyers even when it takes multiple visits for them to convert.
MYTH 4: Google Analytics is not really accurate
If you've spent time doing web analytics work, you'll know the sinking feeling that comes when two sets of numbers don't match. If you're experiencing a data discrepancy, don't panic. There are many others in the same boat.
Google Analytics uses JavaScript tags to collect data. This industry-standard method yields reliable trends and a high degree of precision, but it's not perfect. Most of the time, if you are noticing data discrepancies greater than 10%, it's due to an installation issue. Common problems include JavaScript errors, redirects, untagged pages and slow client-side load times.
For tips on how to sensibly approach data reconciliation, check out this post by Avinash Kaushik, Google's Analytics Evangelist, or this whitepaper on accuracy in Google Analytics. You can also talk to an expert.
All web analytics tools face the same technical limitations posed by JavaScript tags, so if another vendor claims their tool is more accurate, ask for some evidence.
More Info (Web Analytics Data Reconciliation Checklist, Whitepaper)
MYTH 5: It's not possible to export your data from Google Analytics
Not true! You have two options for exporting data. Use the "export" button at the top of each report to export the current view in PDF or XML (up to 500 rows). Or, use the new Analytics Export API to extract large amounts of data in any format you like. Also, if you want to share data with a colleague, you can schedule reports to be delivered directly to their email inbox, or even send regular updates to your own email address.
More Info (How to Export your Data, Analytics API)
MYTH 6: With Google Analytics you can't control your data
You have three options for data sharing in Google Analytics. You can change these options at any time from inside your Analytics account.
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No matter which option you choose, your data is protected by several layers of defense:
If you're still concerned, Google also offers a software product called Urchin (www.urchin.com) that you can run locally.
More Info (Data Sharing FAQ, Google Privacy Policy)
Posted by Sebastian Tonkin, Google Analytics Team
Google Analytics makes use of the same network of secure and reliable data centers used to power Google.com, making downtime an extremely rare occurrence. We have a large team focused exclusively on keeping your data safe and accessible, and benefit from multiple redundancies in our infrastructure around the globe (this makes us fast as well).
We even rely on Google Analytics for our own mission-critical products such as AdWords, which see huge volumes of traffic every day. If you're still having doubts, we'd encourage you to talk to some users and ask them how their experience has been with uptime.
MYTH 2: Google Analytics is basic and doesn't have any "advanced" features or metrics
Ack, this one is a tough one to swallow! A more frequent complaint is actually that Google Analytics has too much data. The product includes over 90 standard reports with more than 125 metrics and dimensions covering everything from visits to internal site search queries.
Custom reports and user-defined variables allow you to create your own metrics and reports where the standard ones don't meet your needs. With Pivoting, Advanced Segmentation, Secondary Dimensions, Event Tracking and the ability to share customizations, Google Analytics reports are more powerful than ever.
Google Analytics may look "basic," on the surface, but it can do a lot more than you think! If you have complex needs try talking to a Google Analytics Authorized Consultant or diving into the documentation on the Google Code Site.
More Info (Feature List, Custom Reports, Advanced Segmentation, Analytics API)
MYTH 3: Google Analytics only supports third-party cookies
False! Google Analytics has always used first-party, not third-party cookies. First-party cookies are important because they allow Google Analytics to track repeat visitors, so you can see which keyword, referring site, etc is responsible for bringing buyers even when it takes multiple visits for them to convert.
MYTH 4: Google Analytics is not really accurate
If you've spent time doing web analytics work, you'll know the sinking feeling that comes when two sets of numbers don't match. If you're experiencing a data discrepancy, don't panic. There are many others in the same boat.
Google Analytics uses JavaScript tags to collect data. This industry-standard method yields reliable trends and a high degree of precision, but it's not perfect. Most of the time, if you are noticing data discrepancies greater than 10%, it's due to an installation issue. Common problems include JavaScript errors, redirects, untagged pages and slow client-side load times.
For tips on how to sensibly approach data reconciliation, check out this post by Avinash Kaushik, Google's Analytics Evangelist, or this whitepaper on accuracy in Google Analytics. You can also talk to an expert.
All web analytics tools face the same technical limitations posed by JavaScript tags, so if another vendor claims their tool is more accurate, ask for some evidence.
More Info (Web Analytics Data Reconciliation Checklist, Whitepaper)
MYTH 5: It's not possible to export your data from Google Analytics
Not true! You have two options for exporting data. Use the "export" button at the top of each report to export the current view in PDF or XML (up to 500 rows). Or, use the new Analytics Export API to extract large amounts of data in any format you like. Also, if you want to share data with a colleague, you can schedule reports to be delivered directly to their email inbox, or even send regular updates to your own email address.
More Info (How to Export your Data, Analytics API)
You have three options for data sharing in Google Analytics. You can change these options at any time from inside your Analytics account.
- do not share your data
- share your data with Google to improve its products
- share your data anonymously for benchmarking
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No matter which option you choose, your data is protected by several layers of defense:
- Dedicated security and infrastructure teams
- Multiple redundancies to prevent data loss
- Network redundancies to keep data accessible
- Advanced security, firewalling and routing to keep data secure
- Restricted access and principle of least privilege for personnel
If you're still concerned, Google also offers a software product called Urchin (www.urchin.com) that you can run locally.
More Info (Data Sharing FAQ, Google Privacy Policy)
MYTH 7: There is no professional support for Google Analytics
Contrar! We flipped the model. Instead of providing an expensive analytics product with a one-size-fits-all professional services plan, we provide a free product and let you purchase the professional services that fit your needs.
There are several ways to get support: email support, help forums, the help center, and a network of Authorized Consultants. Authorized Consultants speak your language, accept your currency and often share your timezone. More than 80 companies across the globe provide a full range of installation and analysis support for Google Analytics. Some examples of things they can help you with are:
More Info (Google Analytics Authorized Consultants)
MYTH 8: Google Analytics does not support A/B or multivariate testing and isn't well-integrated with other tools
Google offers a full range of marketing products including a free testing tool called Google Website Optimizer. You can use it to test different page elements and find out which ones yield the highest conversion rate and ROI. You can also use Google Analytics in conjunction with Website Optimizer to create an optimization plan for your site.
Google Analytics is also integrated with many of Google's other business products including AdWords, AdSense, and AdPlanner. It is also widely supported by third party tools ranging from content management systems, to email suites, to call center applications. In addition, you'll find many products that are complementary to Google Analytics including DoubleClick, TVAds, Webmaster Tools, Google Trends, Insights for Search, Feedburner, and more.
More Info (Google Website Optimizer, GWO Blog)
MYTH 9: You can't segment data in Google Analytics
In the fall of 2008, Google Analytics released three new Enterprise Features: Advanced Segmentation, Custom Reports and Motion Charts. Advanced Segmentation lets you segment visits by dozens of metrics and dimensions such as geographic location, time on site, referral site and much much more. You can create segments on the fly and apply them to virtually all the standard reports in Google Analytics as well as custom reports.
More Info (In Depth Look at Advanced Segments, Video)
Contrar! We flipped the model. Instead of providing an expensive analytics product with a one-size-fits-all professional services plan, we provide a free product and let you purchase the professional services that fit your needs.
There are several ways to get support: email support, help forums, the help center, and a network of Authorized Consultants. Authorized Consultants speak your language, accept your currency and often share your timezone. More than 80 companies across the globe provide a full range of installation and analysis support for Google Analytics. Some examples of things they can help you with are:
- Validate and troubleshoot your installation
- Integrate your analytics data with other data sources or CRM
- Optimize your marketing efforts
- Train your staff on how to use Analytics
- Respond to support tickets, phone calls and provide on-site consulting
More Info (Google Analytics Authorized Consultants)
MYTH 8: Google Analytics does not support A/B or multivariate testing and isn't well-integrated with other tools
Google offers a full range of marketing products including a free testing tool called Google Website Optimizer. You can use it to test different page elements and find out which ones yield the highest conversion rate and ROI. You can also use Google Analytics in conjunction with Website Optimizer to create an optimization plan for your site.
Google Analytics is also integrated with many of Google's other business products including AdWords, AdSense, and AdPlanner. It is also widely supported by third party tools ranging from content management systems, to email suites, to call center applications. In addition, you'll find many products that are complementary to Google Analytics including DoubleClick, TVAds, Webmaster Tools, Google Trends, Insights for Search, Feedburner, and more.
More Info (Google Website Optimizer, GWO Blog)
MYTH 9: You can't segment data in Google Analytics
In the fall of 2008, Google Analytics released three new Enterprise Features: Advanced Segmentation, Custom Reports and Motion Charts. Advanced Segmentation lets you segment visits by dozens of metrics and dimensions such as geographic location, time on site, referral site and much much more. You can create segments on the fly and apply them to virtually all the standard reports in Google Analytics as well as custom reports.
More Info (In Depth Look at Advanced Segments, Video)
MYTH 10: You have to spend a lot of money to get "real" web analytics
Getting a return from your Analytics data does take an investment. The most important investment to start with is making sure you or someone at your organization has the expertise and time to put your data to use. If at that point you still feel you need to pay more for a more complicated tool, that's OK, but remember that every dollar you spend on a tool takes away from money you could be spending on actually getting results, i.e. hiring or contracting a talented analyst (see the 90/10 Rule).
The question sometimes comes up, "if Google Analytics is free, what's in it for Google?" Google benefits from Google Analytics in two ways. First, if webmasters build better sites, it helps us connect searchers with the information they need faster. Second, if advertisers use Google Analytics, they are able to see their advertising ROI, which helps us demonstrate the value of Google AdWords. Both aspects have helped create a strong business case for Google Analytics over the years.
Google Analytics is getting more powerful with each new update, and you may be surprised by what it can do. Find out more by attending an Analytics Seminar for Success or talking to an Authorized Consultant in your area. If you're an AdWords advertiser, you can also speak with your Customer Service Representative.
More Info (90/10 Rule, Google Analytics Authorized Consultants, Seminars for Success)
Getting a return from your Analytics data does take an investment. The most important investment to start with is making sure you or someone at your organization has the expertise and time to put your data to use. If at that point you still feel you need to pay more for a more complicated tool, that's OK, but remember that every dollar you spend on a tool takes away from money you could be spending on actually getting results, i.e. hiring or contracting a talented analyst (see the 90/10 Rule).
The question sometimes comes up, "if Google Analytics is free, what's in it for Google?" Google benefits from Google Analytics in two ways. First, if webmasters build better sites, it helps us connect searchers with the information they need faster. Second, if advertisers use Google Analytics, they are able to see their advertising ROI, which helps us demonstrate the value of Google AdWords. Both aspects have helped create a strong business case for Google Analytics over the years.
Google Analytics is getting more powerful with each new update, and you may be surprised by what it can do. Find out more by attending an Analytics Seminar for Success or talking to an Authorized Consultant in your area. If you're an AdWords advertiser, you can also speak with your Customer Service Representative.
More Info (90/10 Rule, Google Analytics Authorized Consultants, Seminars for Success)
Leave a comment
That's it for the top 10 myths. Still not convinced? Leave a comment and let us know!
That's it for the top 10 myths. Still not convinced? Leave a comment and let us know!
Posted by Sebastian Tonkin, Google Analytics Team
Project
Everyone completes a blog post today. Be sure to check your blog for comments.
- Describe your project.
- What will be the biggest challenge?
- Briefly outline your schedule. How will you get things done?
Selasa, 26 Mei 2009
Web Design Project
I have tried to create a project that has lots of choices. You will need to decide which project best fits your skills and the time you have available. All of these choices require critical thinking skills, technology skills that we have studied, the ability to tell a story and to recognize audience. Projects are due June 10. This is your exam grade.
Choose One:
Choose One:
- Pecha Kucha. (pronounce Pee-Chak-Cha) Read this for more info. You will have to watch examples at home (videos blocked...). I am convinced that most of you have no idea how to present effectively. For this project you will create a pecha kucha around any appropriate subject. I decide if it is appropriate. Please check Presentation Zen blog (and the book on my desk). I am giving you great freedom in the subject, but Pecha Kucha requires great discipline in the presentation. This creates great respect for the audience (no--they do not want to read bullet points. Nobody does). You decide how to present your Pecha. I suggest using Moviemaker.
- Flash adaptation. Take any childrens story and adapt it for a new audience. Your Flash must include music and/or sound.
- Digital Portfolio. Create a web design company and its website. This is your company. Include prior work that you have done. This site will be legit and complete. Include pricing, logos, links, contact form, etc....Everything you would need to go live.
- Remember that first impressions happen very quickly in the web world. Make sure your pages/presentations look modern!
- Create a schedule. When will you need to get things done by? This will be your first blog post so start thinking now.
- Get help. Work together to solve technical issues. However, don't be the person who asks every three minutes "How does this look?" That gets annoying if you are trying to get stuff done.
- Be excellent. This should be your absolute best work. I am giving you an opportunity to be very creative.
- Here is the Rubric.
Canada
I will be leaving after Period 4 for the NVL track meet.
Web 4:
Please evaluate your school project today in a blog post. Each group showed some good points in their final project. Now, there were many days absent but that was a given for this project that we discussed right from the beginning.
- Could you have been more efficient and effective in creating these sites (of course!)? How?
- What did you learn? What would you differently if starting over?
- Who has the best project? Why?
All (including Web 4):
Kayla, Lance, and Chelsea are teacher students from the Dean Shareski's class at the University of Regina that are following us as part of their class in Educational Technology. Take some time to read their blogs (and leave comment??). I thought it might be an opportunity to learn something about Canada and practice our Google skills. As you write your answers be sure to include links where it is appropriate! I encourage you to work together to solve these questions. If you can't find the answer describe how you tried to solve it.
Answer at least six of the questions (I am adding more throughout the day). Show your work (links, math, etc...):
- If Dean lives in Moose Jaw where would he have to drive to watch Star Trek this weekend?
- What huge event is Canada hosting this winter?
- What is the #1 TV show in Canada this season?
- Would you say "hello" or "bon jour" if you saw a friend on the street in Canada? Does it depend where you live in Canada?
- How many days this winter was Regina's high temperature below freezing? Compare to Seymour.
- Lance has $10 in Canadian dollars. Can he buy a ticket to Star Trek?
- What is a province? Is it the same as a state?
- What is the best golf course in Canada? Who says?
Jumat, 22 Mei 2009
Share Your Google Analytics Data With Everyone
Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website.
Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics.
One way to share your Analytics data with everyone is to use our recent integration with Google Ad Planner. With this, you can replace Ad Planner traffic estimates with actual data collected by Google Analytics.
Now you can use the Google Analytics Data Export API to create your own integrations to share Google Analytics data with everyone. For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new Analyticator plugin by Sprial Web Consulting.
Ronald Heft explains, "this plugin allows WordPress users to easily configure tracking and reporting of Google Analytics data without having to manually edit their WordPress template files. The plugin uses the new Google Analytics API to retrieve the unique visitor information and display it directly on your blog."
Example of the Analyticator plugin display
To use the plugin, download it from the WordPress plugin Website or just search for, "analyticator" in the "Add a New Plugin" section of the WordPress Administration page. According to Heft, Sprial plans to surface more Google Analytics API data, such as a summary dashboard of website statistics and a widget to display the most popular pages.
We're looking forward to watching the evolution of this plugin and excited to see the applications developers are building with the Google Analytics Data Export API.
Posted by Nick Mihailovski, The Google Analytics API Team
Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders, such as investors and advertisers, typically use data reported by other services to evaluate the performance of a company. Many times these estimates are significantly different than that from Google Analytics.
One way to share your Analytics data with everyone is to use our recent integration with Google Ad Planner. With this, you can replace Ad Planner traffic estimates with actual data collected by Google Analytics.
Now you can use the Google Analytics Data Export API to create your own integrations to share Google Analytics data with everyone. For example, if you use WordPress blogging software, you can display Google Analytics traffic data directly on your website using the new Analyticator plugin by Sprial Web Consulting.
Ronald Heft explains, "this plugin allows WordPress users to easily configure tracking and reporting of Google Analytics data without having to manually edit their WordPress template files. The plugin uses the new Google Analytics API to retrieve the unique visitor information and display it directly on your blog."
To use the plugin, download it from the WordPress plugin Website or just search for, "analyticator" in the "Add a New Plugin" section of the WordPress Administration page. According to Heft, Sprial plans to surface more Google Analytics API data, such as a summary dashboard of website statistics and a widget to display the most popular pages.
We're looking forward to watching the evolution of this plugin and excited to see the applications developers are building with the Google Analytics Data Export API.
Posted by Nick Mihailovski, The Google Analytics API Team
Little Red Riding Hood
Can you tell a story with graphics? Check out Tomas Nilssons work on Little Red Riding Hood. Use your headphones. Now, I checked this morning and this will play for you but you may have to click the video box a few times.
None of this is technically that difficult. None of the techniques are out of reach for you. You will recognize tweens, layers, etc... But the story and the recognition of audience is impressive. Nothing of the story is changed. However, notice he did not retell the story, he reshaped the story.
Blog post today:
1. Briefly review the movie for your readers. Include link to movie.
2. Provide a brief technical discussion about his techniques. How did he make this?
3. Did you like it? Why or why not?
All projects are due today. If you need a new grade report please check edline or let me know and I can print one out. If you have been out or have not done the reading for the past few days then you have some homework.
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