A Time for Enrichment

Over the next few days, we're attending three conferences, Online Market World and Startonomics, both this week in San Francisco, and SMX East, next week in New York City.

We would highly recommend all three - more details about the shows are below and you can register at the websites. Maybe we'll see you there! We've always found that we learn more in one day at these conferences then we do in weeks of sitting in front of our computer screens. Nothing helps us stay up-to-date more than having conversations with other smart people and learning new skills in seminars.

Also, some authors who are near and dear to our heart are doing book signings at two of the shows, where they will be giving away copies of their informative and cutting edge books.


Online Market World (San Francisco)
This conference starts Wednesday and runs through Thursday in San Francisco. If you're doing any marketing or selling on the web, this is going to be a smart show for you. Take a look at this agenda. You might want to check out Web Analytics Glory in Just 30 Minutes: Measure More Than Clicks which will be presented by our own Avinash Kaushik on Thursday at 11:45am. Afterwards, he'll be doing a book signing and giveaway of Web Analytics: An Hour A Day in the lunch area at 12:30pm for the first 500 people who show up!

Google will also have a booth that you can stop by in the expo hall, and there will be a book signing there as well. Tim Ash with SiteTuners, a Website Optimizer Authorized Consultant, is the author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions. He will be singing books at the booth from 4:15pm to 5pm on both Wednesday and Thursday. Tim will be speaking on Wednesday at 3:00pm in the panel Advanced PPC: What It Is, How to Avoid the Pitfalls. Then on Thursday, Tom Leung from the Google Website Optimizer team will be part of a panel on Landing Page Testing Best Practices. Tim's book signings will happen directly after these talks.


Startonomics (San Francisco)
This new show is also taking place this week on Thursday in San Francisco. It's a comprehensive one day show for entrepreneurs - and those thinking of becoming entrepreneurs - to connect with each other and be inspired by those who've already walked the start-up path. Our friends Dave McClure and Jeff Veen will be speaking, among others. Take a look at the day's sessions where you can learn about very facet of making an idea a reality, from product design, marketing and monetization to scalability and strategy.


SMX East (New York City)
Then next week, SMX (Search Marketing Expo) East starts in New York City from October 6th to the 8th. Search marketing is of course right up Google's alley and Google Vice President of Search Sales and Sales Operations Tim Armstrong will be making a keynote during the show on Tuesday morning, after which, Avinash will be doing another book signing and giveaway at the Google booth.

Then, at 3:15pm on Tuesday, Jon Diorio on the Website Optimizer product team will participate in a panel on "Landing Pages & Multivariate Testing", after which Bryan Eisenberg from FutureNow, another Website Optimizer Authorized Consultant, will be at the Google booth doing a free book signing of his book, Always Be Testing: The Complete Guide To Google Website Optimizer.

At 4:45pm on Tuesday, Avinash will be speaking on a panel called "Paid Search Analytics." I will also be presenting on behalf of Google Analytics and Website Optimizer on Tuesday in a theater presentation.

Members of our team will be at all the shows, and again, we hope we run into some of you!

Posted by Jeff Gillis, Google Analytics Team

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And I am testing this podcast. I hope it gets through the filter. If it works then subscribe it to your Google page. If you see a blank space below this paragraph its not working.


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Monday

All classes will work on Fireworks tutorials today. Some of you have a lot of experience with Fireworks, and some of you have none. This is sandbox time; play around for awhile.

I will start class with some demonstrations of Fireworks.

If you need to "catch-up" with some assignments please do so today.

Also, please check out this story about iTunes and accessibility from the NY Times. I hope our Introductory Unit provides some context for this article. The effort to provide accessibility is a constant battle. Notice why they must do this---they are losing sales!!

Check out this Electoral Map from CNN. Websites must be interactive now. The bar has been raised from even two years ago. For the last election CNN would have provided a static picture of the map. With this map you control how you view the content. You can even edit what the map looks like (you can click on a state and change it from undecided to McCain or Obama). Play with it. How can you incorporate these design ideas into your websites?

Now it's easier to delete accounts

In the past, you couldn't delete your account from, well, within your account. Getting rid of a duplicate or test account required you to send in a formal request, and you were limited to deleting only profiles in your account. Now, you can delete an account with a click of a button in the "Edit Account and Data Sharing Settings" page. If you're the administrator of the account, and the account is not linked to any other Analytics or AdWords accounts, deleting your account is easy. (If you want to delete a linked Analytics account, please either unlink your accounts first or contact us.) Also, if you have many account administrators on your account, don't worry - they will receive an email notifying them of the account deletion. But they should let the other non-admin account users know that the account is deleted to avoid any confusion.

One last thing - please remove the tracking code from your site after you delete your account. Remember, there's no "undo" once you delete your account, so before you delete your account forever, we'll ask you to confirm that this is really what you want to do before you delete it.

We hope this feature makes it easier for you to manage your accounts! (Click the image below for a larger view.)



Posted by Dai Pham, Google Analytics Team

Friday Quiz

You should all finish your assignments and then:

Internet Literacy:

• Create a webpage that displays your schedule in a three column table (period, class, teacher). Use TH for the headings and TD for the data.
• Utilize a yellow background and black text for the webpage.

Web 2:

• Add a form to your Ansonia website. This form should be a sign-up for PSATs (what information will you need?).
• Link to the form from your index. Link back to the index from your form.
• Use the same background, color, and text layout as your other pages.
• Have the form post to email (anyone@anywhere.com).

Wednesday

Today we will continue to work on our technological operations and concepts . For each class this should complete the most basic ideas for creating a webpage. When you learn how to use new tools remember to ask for help if you need it. First ask your partner, then ask me. But also start using your other sources more (blog, HTML tutorials, etc...). Ask a question on your blog and look for a response.

Internet Literacy:

• Complete the project for Chapter 3 on tables. Click here for extra help on tables. I will send you the files needed to make this project. You should make a folder called "Project 3" in your class folder.

Web 2:

• You will work on Project 5: Forms. This is not a complicated chapter, but there are A LOT of buttons to use so I though it would be prudent to go through the chapter. There will be a few moments where the book does not quite match the software as the book is for an older version. Be patient. Click here for extra help on tables.

Web 3:

• You will continue to work on making things roll, bounce, and explode.

You Cut Quite a Profile

Editor's Note: This post is the first of a regular series of guest-authored posts with our Google Analytics Authorized Consultants, who are certified by Google to offer support and consultation to Google Analytics customers.

This first post is written by LunaMetrics in Pittsburgh. Learn how to use Google Analytics from set-up to analysis at their one-day training, "Getting ahead with Google Analytics," on October 3 in Washington, D.C. Sign up here, and read on to learn a useful technique for seeing segments of traffic.

In Google Analytics, it's easy to isolate segments of your traffic such as paid traffic, or organic traffic, new visitors or returning, Firefox users or Safari users using a specific report (such as New vs. Returning) or the Dimension drop down menu within reports. Obviously, you want to see how different visitors behave and how your online campaigns and search engine optimization efforts are paying off. But sometimes, you may want to really be able to inspect this data easily within all Google Analytics reports for a website. You may have a question that Google Analytics answers for the whole site, but you want to know it for only a specific segment. In that case, set up a few profiles which filter down to these segments for your site.

For starters, what does setting up duplicate profiles mean? After you set up your Google Analytics, you can go into the Analytic Settings and choose Add Website Profile. You get the choice of adding a profile for a new domain, or for an existing domain. If you choose "existing," you don't have to do any additional work to your site, but you now have a second place to look at the exact same data, and you can play with it any way you want.

A previous post on this blog, Experiment using different profiles, detailed how to create duplicate profiles for your data manipulation enjoyment. Go crazy with filters! :-) Since you can create 50 profiles in a Google Analytics account, multiple profiles are a good way to view your data through different lenses and isolate certain segments.

Once you've learned to use multiple profiles and see data this way, you have the ability to learn more from your analytics. For example, you can create a profile that only shows paid traffic and you know that the Map Overlay report is only showing that visitor segment. In another example, you might need to know how visitors from a certain campaign reacted to the steps you set up in one of your funnels. Create another profile, filtering in only the campaign you care about, and looking at the Defined Funnel Navigation report.

This is semi-advanced stuff, but just remember to leave at least one "real" profile where you don't filter at all. That way, you can work on the others without making mistakes on the data that you are relying on to guide your website decisions. Not sure if that Regular Expression or filter are going to capture exactly the right data? Set them up on your sandbox profile and see if they work. Some of the other Google Analytics Authorized Consultants told us they set up a sandbox profile for every "real" profile whenever they configure a new customer's account, so that both profiles have the same data history.

Profiles enable you to test theories. Maybe you don't understand why your visitors are behaving in a certain way that shows up in your "real" profile -- but have five potential answers. Set up a profile that includes only yourself, using filters. Then try all the strange things your customers may have done and see if your sandbox profile will duplicate the real profile.

Here at LunaMetrics, there are 10 profiles that we set up for almost every client website right off the bat. You can see them below in an example which uses www.googlestore.com (you'll need to customize and troubleshoot the filters mentioned at the bottom to your own campaigns and site):

And here they are in detail. Most of the filters are custom include filters:

1. No Filters: Profile with zero filters. Use this for troubleshooting.
2. Only Direct: Include filter for the field "Campaign Source" only equaling the pattern "direct" visitors
3. Only Internal: Use an include filter which will include only traffic from internal IP ranges on IP address.
4. Only New Visitors: Include filter on the field "Visitor Type" equal to "new"
5. Only Organic: Include filter where the filter field is on "Campaign Medium" and the pattern is "organic"
6. Only Paid Search: Include filter on "Campaign Medium" equaling the pattern "ppc|cpc"
7. Only Referral: Include filter on "Campaign Medium" equaling "referral"
8. Only Returning Visitors: Include filter on "Visitor Type" equaling "returning"
9. Organic And Paid: Include filter combining the above two filters for "Only Organic" and "Only Paid Search" to include all search engine traffic
10. Overall: All traffic except filter out internal IP ranges using the "Exclude all traffic from an IP address filter."

Here's a screenshot of the filter for the "Only New Visitors" profile mentioned above.

Many of you are probably only managing one website, and can quickly set these profiles up manually. We were doing this manually at first but as we added more and more clients, we created an iMacros script to actually set up these profiles and filters automatically. If you're interested in learning about it, feel free to contact us or attend the training in Washington, D.C. on October 3.

Written by Robbin Steif and John Henson, LunaMetrics, with Jeff Gillis, Google Analytics team

Typing and Clustrmap

Todays assignments:

First you will complete the typing test. Put your score in your blog (be honest!) and see if it improves later. Don't say "I took a typing test". Say "I took a typing test". Demonstrate that you know how to code a link.

You will then learn how to put a clustrmap on your blog. Communication and Collaboration
is our 2nd standard. We use the clustrmap to collect data about how well our message gets out.

• Go to the Get One page.
• Complete the form. Be sure to use the correct address for your blog. If you do not have an email to submit this will not work.
• The password will come to your email.
• Submit password on clustrmap page. They will then give you a long code that you copy.
• Go to your blog, log-in and open the control panel. Paste the long code in the About Me section.
• Submit new code. Wait for me to approve it.

You can also check out meez if you want to add an avatar to your site (which seems to be blocked at school right now...). You could also try voki.com. What image do you want to portray to the world?

New Story and Grading

Please make a blog entry about the top news story of the day. To determine what the top story is you can visit:

Newsmap
New York Times
Connecticut Post

Your blog summary of the news should:

• Be short: no more than 50 words that summarize the story.
• Include a link to the story you read.
• Have an appropriate title for the entry that matches the story.

Here is an example:

For the final time a baseball game was played at Yankee Stadium last night. With one final victory the team wrapped up over eight decades in the historic ballpark. Next year will begin a new era across the street in a brand new stadium.

After the warm-up:
Web 1: Finish all coding.
Web 2: Finish Ansonia High website quiz and two cases.
Web 3: Refine walking animation. Do this practice animation by the same author.

Reading

One of the most important skills we need to demonstrate is the ability to read and summarize complex information. The ability to communicate new ideas effectively to an audience can make you a valuable member of any organization. But it takes practice.

Like all of our work you need to think of the two questions: Who is my audience, and what do I need to say? For all of our summaries I ask that you write 50-100 words. Why? Because that is how we communicate now--in short messages. If you go to the front page of the New York Times or ESPN you will notice how these short blurbs are used to entice and attract readers. The ability to summarize is an essential component of web design.

Today's assignment is to choose ONE of the following articles and summarize it in your blog for your readers:

• GirlTalk: Talking has its limits.
• Athletic Scholarships: Expectations lose to Reality
• Gothic: You just can't Kill It

Be sure in your article to:

• Include a link to the original article. Find the correct link by clicking "Share" and copying the permalink.
• Keep your word count between 50-100 words.
• Title your entry effectively.
• Include your audience in your dicussion. Start a conversation so you get comments!

On a related note about "Bad things happen to ignorant people" you should all read this article before you decide what you post on your facebook account (or on someone else's!). Don't post, comment on, or upload anything unless you want it part of your public record forever. Also note that a professional image on these sites actually encouraged some people to get hired. You can use these sites to your advantage.

Tuesday

I am home sick today.

Internet Literacy:

Please complete the following:

• Lab 2-1 (2.61). I realize we haven't really gone over this yet. Please help each other and don't be afraid to read the chapter! Do your best.
• Cases and Places #7 (2.65). Use this resource to improve your Blood Drive page.

Web 2:

Please complete the following:

• Cases and Places #1 ,#2, and/or #3 (2.93 and 2.94) . Do the same two cases that you did for Project 1. Don't be afraid to take the time to read the chapter.

Web 3:

Please start the following:

• Walking animation.

Monday

You must have the following completed today:

Internet Literacy:

• iGoogle page.
• Apply1
• About Me
• Quiz: Your schedule
• Blog entries: usability, Goodrich letter, accessibility questions.

Web 2:

• iGoogle page.
• Two of the Cases and Places (Project 1)
• Ansonia High website
• Blog entries: usability, Goodrich letter, accessibility questions.

Web 3:

• iGoogle page.
• The three Flash examples
• Blog entries: usability, Goodrich letter, accessibility questions.

If you are done please use your time to clean up your blog, work on your iGoogle calendar, or helping your classmates (!!).

Friday Quizzes

Internet Literacy:

The quiz for web 1 will be due by the end of the Period on Monday. Some of you will finish early, some of you will have to work fast...

You will create a one page website about your current class schedule. This website should include:

• A title in the header.
• A clear heading on the page.
• A list of classes.
• A brief paragraph describing yourself (junior at Seymour High School, etc...)
• Background color.

Save the file to your WDrive-Classwork when done.

Web 2:

Your quiz will be to create a new website for Ansonia High School. We will use this website for all of our quizzes as we learn new techniques.

For this quiz please:

• Define a site and create a subfolder.
• Design an initial page. Save it as "index".
• Title the page.
• Decide who the audience for this website is.
• Decide what Ansonia High School is "selling".
• Set up a basic page.
• Apply the design ideas we have discussed (balance, motion, etc...) and show evidence that you have done the reading.
• Make sure the page works (links, images, etc...).

Web 3:

You will continue to work on your web tutorials. Please complete the bouncing heart, the mask, and the rotating globe for a grade.

Patriot Day

Take a moment today in class to read through parts of the 9/11 Legacy website. This is a very well designed website. Think about some of the decisions that the web designers made to increase the usability of this site.

By clicking on the links at the top of the page you can read through some of the profiles. I am sure we have classmates who were personally affected by the tragedy and lets be sure to have them in our thoughts today.

Yesterday our quiz was about analyzing the Seymour High website. Check out a few responses (Joe , Rebecca, Amber). Most of you spoke about technical things. I would like you to explore more about message. If you visit the SHS site what does it tell you about the type of students or teachers? For example, check out these high school sites (High Tech High , Laguardia Arts, Edgewater). When I visit each of those sites I get a pretty good feel for the culture of the school AND I can find information quickly.

Today: update blogs and work on bookwork and tutorials that were assigned yesterday.

Decoding Google Analytics

For many kinds of analysis, simply copying and pasting the Google Analytics tracking code into your site is more than enough. But there's a growing population of Analytics power users who want fine-grained control over their site tracking and who have a burning desire to understand and manipulate the behavior of Analytics. For those of you, we now offer Google Analytics on Google Code.

Google Code has information on everything you need to know to create a custom Analytics installation on your site. Do you want to change the longevity of your marketing campaigns? Or add a new search engine to the list of those Analytics recognizes? How about configuring tracking to use both Google Analytics and Urchin Software from Google?

If you're beta-testing Event Tracking, Google Code has an entire section to help you implement it on your site. There's an E-commerce overview and E-commerce API reference. And if you just want to learn more about how Analytics works, you can read about tracking code execution and how Analytics uses cookies.

Google Code addresses your most technical questions; it's not intended to replace the Help Center. And our Authorized Consultants are always around if you have custom tracking requirements but don't have a Google Code level of expertise in-house.


Posted by Patricia Boswell, Google Analytics Team

Quiz: Introduction

Today's quiz is a letter.

In this letter you must:

1. Include links and examples where necessary.
2. Provide evidence.
3. Be persuasive, yet friendly and helpful.
4. Your letter should be between 100-150 words.

Please evaluate the design bias, usability, and accessibility of the Seymour High School website. This letter should show evidence that you paid attention for the past few lessons.

Start your letter with "Dear Mrs. Goodrich". Save to blogmeister.

---

After completing the quiz we will begin our book work. Save all work in W Drive.

Internet Literacy:
HTML Book: Apply (1.38) and Lab 3 (1.41)

Web 2:
Dreamweaver Book: Cases and Places #1, 2, 3 (choose 2 of the 3).

Web 3:
Begin Flash Tutorials.

The beginning unit matches our 6th Standard "Students demonstrate a sound understanding of technology concepts, systems, and operations."

Usability

Today we will finish our introductory unit (test to come shortly).

Usability involves design and it involves hardware. First I must have enough bandwidth to get my information to the user. Bandwidth is the "size of the pipe" that carries information. The larger the pipe, the more information I can send. Second I need to think about the hardware at the end of the line. Is my user viewing the information on a phone or through a dial-up connection? Is my user using high spped DSL?

Here is what bad design looks like according to Vincent Flanders: Check out the worst website ever and his checklist for how to ruin your website.

Top ways to ruin a website:
1. We've designed our site to meet our organization's needs (more sales/ contributions) rather than meeting the needs of our visitors.
2. It takes longer than four seconds for a man from Mars to understand what your site is about. Example.
3. Our site looks like we've never seen another web site. Example.
4. We use design elements that get in the way of our visitors.
5. Our site doesn't make us look like credible professionals.

1. Read the following article. Save it in your favorites. Web Usability Guidelines.

2. Skim this basic article about usability from Great Britian.

3. There is also this great site from the US Government.

Start a MS Word document. Please answer the following questions:

1. Define the following. Provide definitions that make sense to your readers.

• bandwidth
• web usability

2. Which of the following websites has a higher usability for teenagers. Why??

Newsmap
Connecticut Post

3. Find a website that you think has a high usability rating (the opposite of above). Provide a link to this website and explain why you think its usability rating is high. Possible examples: Bobby (use headphones), Swingset, Baby Names.

All three assignments (bias, accessibility, usability) are due today.

Accessibility

There are four main categories we are covering in this unit; bias, accessibility, usability, and ethics. Today we will focus on accessibility.

Read this article. Introduction to Web Accessibility. The website contains lots of useful information. Take your time reading it.

We will watch this CBS News Video together in class.

Create an MS Word document. Answer the following questions:

• Of the four major categories of disabilities (visual, motor, cognitive, hearing) which one do you think would pose the greatest challenges for a computer user. Why? Include specifics.
• Dealing with a disability can be frustrating. What are three ways a web designer can design a less frustrating website for those who have a disability?
• Try getting to the CNN website without using your mouse. How did that change the experience? Did you get frustrated?
• What is our obligation to serve those with disabilities?

"Chrome" now showing as browser type

Google Analytics is now showing "Chrome" as a browser type in your reports! All current and future visits will be labeled as such.

Over the next few days, the visits from Google Chrome since its beta launch on Tuesday will be identified and updated to correctly show "Chrome" as the browser type for that period.


Posted by Jeff Gillis, Google Analytics Team

Cool site

Check out definr.com which touts itself as the quickest dictionary there is. Pretty cool. Notice how simple and usable this site is?

Bookmark it.

Bias, Usability, Accessibility, Ethics

There are four main criteria that we use to assess the validity of a website; bias, usability, accessibility, and ethics. Today we will focus on bias.

This is also an exercise in communication skills and page design. Can you get your point across effectively? Do you know your audience?

1. Class Discussion about bias (Barbie Doll website, GI Joe website)

2. Read the following articles:
Gender Bias
Journalism Bias this is a longer article. Skim the whole thing (except the studies and theories of media bias section). Click on links that interest you.
More on gender bias. Skim the comments--this is how a blog is different, there is a conversation/debate happening.

3. Create a one page flyer (Web1: MS Word, Web 2/3: Dreamweaver) that contains bias.

Girls: Boys are silly. Why can't they act right so I can get my work done? They should treat women with respect and not be so clueless.
Boys: Girls are silly. Why can't they act right so I can get my work done? They should treat men with respect and not be so clueless.

Think about your audience. Who are you writing it for? I am looking for two things. First, do you have good ideas and understand bias? Second, can you format the flyer well so you communicate these ideas? This is your first task in design.

This flyer must include the following:

• A clip art or free-non-copyrighted image. Using copyrighted images is illegal. I can google it to check, so be careful. You could make your own image if you want using Paint or Fireworks. Check the links on the right for clip-art images or go here or to Flickr and use creative commons search.
• At least three quotes (from real or imaginary people)
• Web 2-3 must contain at least one link in their flyer. Choose the BEST link for your page and be able to support WHY you choose it.
• Have fun with this, stay respectful and appropriate.

4. Save in WDrive (Classwork). Check the Rubric for the assessment.

Technorati Tags: genderbias webdesign k12 education

Announcing Google's New Browser

Today, we announced the release of the beta version of a new open-source browser: Google Chrome. We encourage you to download it and give it a try.

Google Chrome features a simple and intuitive user interface as well as an entirely new architecture designed for speed, security, and stability. You can find out more about other Google Chrome features here.

We built Google Chrome so that most webmasters and site owners shouldn't have to make changes to their sites. If your site is compatible with Safari, it will also be compatible with Google Chrome as they are both built using WebKit. If you have questions regarding compatibility with your site, feel free to refer to the Google Chrome information for web developers site.

Here are some answers to questions that Google Analytics users might have:

Q. Can I track Google Chrome visitors to my website properly?
A. Yes - visitors who use Google Chrome and visit your site will be tracked by Google Analytics just like other visitors. The only exception is when Google Chrome users activate incognito mode within Google Chrome. When a user goes to your website, turns on incognito mode and returns to your website, they will not be counted as a return visitor, but rather a new visitor. This is similar to what would happen if a user actively clears his or her cookies.

Q. Can I look at my Google Analytics reports in Google Chrome?
A. Yes, definitely. Google Analytics reports look beautiful and load nice and fast in Google Chrome!

Q. Will I see Google Chrome listed as a browser in my Google Analytics reports?
A. Yes, very soon. We'll let you know immediately once the change happens.

For more information about why we built Google Chrome, see our Google blog post.

Posted by Jeff Gillis, Google Analytics Team

Set-Up

Today I hope to get all students set-up with an iGoogle page. This will be your homepage and will contain your calendars, notebook, bookmarks, and assorted other widgets. I think it will increase your productivity to have all your information in one screen, accessible from any computer, and you can share this information.

Why is that last part most important? Lets say you are all in AP History. If you create ONE calendar and share it then you do not have to individually enter assignments, it only has to be typed in by one person. In addition you can discuss and comment on any item ("What do you think will be on the test?...."). We will work on how to use these tools effectively.

We will also experiment with the Class Ning which is a social network. I think we may use this to post our work during the semester. In the past we used blogmeister but I think this gives us many more capabilities. The ning is semi-private. Anyone can see the intro screen, but you have to be a member to go past that.

This all relates to our Standard 2 and Standard 6 of the ISTE standards: Collaboration and Communication and Technology Operations and Concepts. We want you to understand the basics of how to set up an account, how to manipulate it, and how to share this information. I will assess this by observing that you post the correct information and log-in effectively.

Appropriate use will start all of this off. We will review the rules for Internet use in the school.

I will probably adapt many of these items as we move through the day. This is an experiment.

Update: Well...the ning isn't displaying correctly. I'm working on finding a solution.