Introducing the Multi-Channel Funnels Reporting API

Measuring how marketing efforts influence conversions can be difficult, especially when your customers interact with multiple marketing channels over time before converting. Last fall, we launched Multi-Channel Funnels in Google Analytics, a new set of reports that help shed light on the full path users follow to conversion, rather than just the last click. One request we’ve had since the beginning was to make this data available via an API to allow developers to extend and automate use cases with the data. So today we’re releasing the new Google Analytics Multi-Channel Funnels Reporting API.

The API allows you to query for metrics like Assisted Conversions, First Interactions Conversions, and Last Interaction conversions, as well as Top Paths, Path Length and Time Lag, to incorporate conversion path data into your applications. Key use cases we’ve seen so far involve combining this conversion path data with other data sources, such as cost data, creating new visualizations, as well as using this data to automate processes such as bidding.

For example, Cardinal Path used the new Multi-Channel Funnels API, Analytics Canvas ETL (Extract, Transform, Load) and Tableau Software to help their client, C3 Presents, uncover how time and channels affected Lollapalooza ticket sales in an analysis dubbed “MCF DNA.” The outcome was a new visualization, similar to a DNA graph, that helped shed light on how channels appeared throughout the conversion funnel.

MCF DNA Visualization in Tableu Software

In another case, Mazeberry, an analytics company from France, helped their client 123Fleurs decrease customer acquisition costs by 20% by integrating data from the Multi-Channel Funnels API into a new reporting framework. Their application, Mazeberry Express, combines media cost and full conversion path data to provide new Cost Per Acquisition (CPA) and Return on Investment (ROI) metrics that provide a more complete understanding of how online channels are working together to influence conversions.

Mazeberry Express Screenshot - Focus on a Channel

Please note that this functionality only works with the new v3.0 API libraries, so you should upgrade now if you haven’t already (see our migration guide). We look forward to seeing how you make use of this new data source.


Posted by John Huang, Software Engineer

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How to Make the Blogger Posts Have a Calendar for the Date in

It's quite common to see calendar style dates next to some WordPress posts but for the Blogger platform it isn't always an very easy task to add this. But who said you can't do it? You need to look no further than this blog. In this tutorial, we'll learn how to create a calendar style date for your Blogger posts.

DEMO

How to create calendar style dates in Blogger

Step 1. Go to Settings > Language and Formatting - Date Header Format and change the date format as you can see in my example below (put day first, then the month and finally the year)
 

Step 2. Then go to Template > Edit HTML

Step 3. Select the "Expand Widget Templates" checkbox

Step 4. And search (CTRL + F) the following line:

<h2 class='date-header'><span><data:post.dateHeader/></span></h2>

Step 5. In case you find it twice, then you should replace it twice with this code:

<div id='Date'>
<script>changeDate(&#39;<data:post.dateHeader/>&#39;);</script>
</div>
<b:else/>
<div id='Date'>
<script>changeDate(&#39;&#39;);</script>
</div>

Step 6. Now search for this tag (CTRL + F to find it)

</head>

Step 7. And paste the code from below just ABOVE the </head> tag:

<script type='text/javascript'>
//<![CDATA[
var DateCalendar;
function changeDate(d){
if (d == "") {
d = DateCalendar;
}
var da = d.split(' ');
day = "<strong class='date_day'>"+da[0]+"</strong>";
month = "<strong class='date_month'>"+da[1].slice(0,3)+"</strong>";
year = "<strong class='date_year'>"+da[2]+"</strong>";
document.write(month+day+year);
DateCalendar = d;
}
//]]>
</script>
<b:if cond='data:blog.pageType != &quot;static_page&quot;'>
<style type='text/css'>
/* Calendar style date
----------------------------------------------- */
#Date {
background: transparent url(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWO_lqtBWbjBM3zqaX22AhBQt0Z4bCGWNchm-ogo0H_V5k7BeYwZzwUy3YlT4OGTfqYwulWbuIvLlfnLx1Mp479q2rP8HB4N7n2d0usNykDE-pnV4as6uZaMyIgEWYbwq4J2SlTgaEKSoB/s1600/calendar07.png) no-repeat;
display: block;
width:60px;
height:60px;
float: left;
margin: 15px 2px 0 -108px;
padding: 0 0 8px 0px;
border: 0;
text-transform: uppercase;
}
.date_month {
display: block;
font-size: 15px;
font-weight:bold;
margin-top:-1px;
text-align:center;
color:#ffffff; /* Month's color */
}
.date_day {
display: block;
font-size: 28px;
font-weight:bold;
margin-top:-8px;
text-align:center;
color:#282828; /* Day's color */
}
.date_year {
display: block;
font-size: 10px;
margin-top:-8px;
text-align:center;
color:#282828; /* Year's color */
}
</style>
</b:if>

Before saving your Template, we can make some changes:

• To change the calendar style, replace the url in blue with yours;
• If the calendar doesn't appear correctly, change -108 with 0;
• With green are marked the areas where you can change the color of the dates

Step 8. Now Preview your Template and if everything is ok, click on the Save button. Enjoy!

A simpler way to re-connect with your website visitors

Google Analytics has always provided powerful tools to help you better understand your website visitors and improve their experience. Some of you have also started using insights from your website to optimize your remarketing campaigns and re-engage customers who have visited your site. But this has traditionally required you to add a second tag to your site for remarketing, in addition to your existing Google Analytics tag. To simplify the process, we’re rolling out Remarketing with Google Analytics in beta, to help you make the most of those valuable insights.

Remarketing with Google Analytics helps you create remarketing lists based on certain audiences who visit your website and show interest in your products, without having to tag your site twice. This can help you more easily create remarketing campaigns to show ads across the Google Display Network (GDN). 

We’ll be rolling this beta feature out in waves by the end of the summer to all Google Analytics users who are account administrators with at least one linked Google AdWords account. Once the feature is available to you, you can learn about the steps to enable it in your account by clicking on the "Admin" tab in the upper right corner of Google Analytics, then look for the tab for "Remarketing Lists.”

Remarketing can help improve the relevancy of the ads that users see online. We’re also committed to giving users increased control over the ads they see on Google and across the web with tools like Mute This Ad, the Ads Preferences Manager, and the Google Analytics Opt-out.

To learn more about Google’s suite of remarketing tools, please visit the AdWords blog here.

Happy analyzing... and happy remarketing!

Posted by Jesse Savage, Product Manager

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