You know how with Gmail, you can log in to your account and then navigate to another website - but you remain logged in to Gmail? Then when you return to gmail.com, your account opens instead of the log in screen. It's convenient, right? Well, now, that's how it works in Google Analytics, too.
Previously, if you were logged into Google Analytics, and then you navigated away from Google Analytics or closed the window, you had to re-log in whenever you returned to get to your Analytics account page - even if you were already logged into your Google Account. It created a lot of logging in.
As of yesterday, if you're already logged in to your Google Account and come to the Google Analytics homepage, you can simply click "Access Analytics" and arrive at the admin page for your account. Here's what the button looks like:
If you're not logged in, clicking the button will take you to a login screen.
For users who keep Google Analytics open or re-visit it often during their browser sessions, it's a small convenience that saves some keystrokes. And it's the way most Google applications act, such as Gmail and AdWords. Just remember to log out when you leave your computer - just as you would with Gmail - especially if you're using Google Analytics at a public computer, because you'll remain logged in until the session expires.
Now that you don't have to keep logging in every time you close and open your Analytics window, you can just keep one hand on the mouse and use the fingers on your other hand for other things, like waving to the crowds of fans that follow you, flashing the peace sign to other celebrities, testing current wind conditions, flipping coins to settle arguments, critiquing films with an upwards or downwards-pointing thumb, or speed-dialing Avinash Kaushik. It's the little things that count....
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