Seminars for Success in Atlanta, February 17 & 18

We're pleased to announce that a Google Analytics Seminar for Success is coming to Atlanta on Tuesday, February 17 and Wednesday, February 18. Seats are limited so be sure to register right away! Here's the run-down:

Day 1 - Business Insights: Delivered from an analyst's perspective, Day 1 will focus on what reports to look at and why. You'll also find out about performance indicators that can alert you of potential problems. Day 1 also covers the latest Google Analytics tools: Advanced Segmentation, Custom Reports and Motion Charts.

Topics Include:

• Introduction to web analytics
• Website testing with Google Website Optimizer
• Google Analytics reporting features
• Sharing Google Analytics data
• Custom dashboards
• Understanding site visitors
• Tracking online marketing campaigns
• Evaluating site content and user navigation
• Understanding goals and conversion funnels

Day 2 - Technical Insights: Day 2 will cover how to properly set up Google Analytics from a technical standpoint. From filters to code customization, all the technical topics you need are covered on Day 2.

Topics Include:

• Google Analytics architecture overview
• Learning about regular expressions
• Improving your data with filters
• Setting up goals and funnels
• Implementing e-commerce tracking
• Configuring custom segmentation
• Introduction to event tracking
• Tracking websites with multiple domains/subdomains
• Code customization

Posted by Eva Woo, Google Analytics Team