Last month we published a post showing how you can setup Goals in Google Analytics. Today you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions. This lets you track campaign ROI and optimize your account for conversions directly inside the AdWords interface.
In the past, you needed to install a separate tracking code to make use of this feature (called AdWords Conversion Tracking). Today all you need is a Google Analytics account and a Goal that receives traffic from AdWords.
One of the benefits of importing your Google Analytics Goals and Transactions into AdWords is that you can use them with the Conversion Optimizer, an AdWords CPA bidding tool that has been shown to help advertisers get more conversions from AdWords. Conversion Optimizer makes it a lot easier to manage your AdWords bidding and maximize results.
For more information including step-by-step instructions on how to import your Goals, visit the Inside AdWords Blog.
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