Some Upcoming Events for Beginners and Experts

Are you ready to get serious about Google Analytics and/or Website Optimizer and looking for some hands on training to take you to new levels? Have you seen a Google Analytics educational video and thought, "I'd love to talk about this stuff in person?" Do you find yourself logging into your Google Analytics or Website Optimizer account more often and having specific questions? Are you itching to improve your marketing and web design ROI?

Yes? Well then, check out Seminars for Success, going back to Los Angeles and Chicago due to popular demand and the fact that you can never visit these 2 cities often enough!

Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics and Google Website Optimizer. We've selected industry professionals from our Authorized Consultant network to teach these seminars in cities around the U.S. There are both beginner and advanced seminars. Here are the dates of the upcoming seminars:

• Google Analytics – Introduction & User Training:
  Wednesday, July 29 - Los Angeles
  Wednesday, September 16 - Chicago
  
  
• Google Analytics – Advanced Technical Implementation:
  Thursday, July 30 - Los Angeles
  Thursday, September 17 - Chicago
  
  
• Landing Page Testing with Google Website Optimizer:
  Friday, July 31 Los Angeles only!

For more information on the content of the seminars and to register, visit the Los Angeles seminars site or the Chicago seminars site.


In your spare time, do you think about new advanced segments to create? Do you know who said, "Do Something Surprising: Don’t Puke Data Out"? Have you ever attempted multi-campaign attribution or social media marketing?

If you answered yes to any of the above, then you might be a web analytics power user, and should attend the X Change conference at the St. Regis in San Francisco this September. Now in its third year, the conference bills itself as a gathering for "experts and those practitioners who are serious about digital measurement." With sessions like "Measuring the New Retail Model: Social Commerce" and "Segmenting and Targeting Visitors: Advanced Tips and Tricks" we think it will be fun and educational - a worthwhile three days. You'll leave with some new techniques and honed skills to be sure. For the first time this year, they're offering "Think Tank" breakout sessions where you'll get hands on training in some of the latest and most practical techniques.

Use the discount code "WAD15" for 15% off when you register and make sure to say hi to our own Brett Crosby after he participates in the "Four Founders" keynote to open the conference. Brett and a few other founders of web analytics companies will be discussing the evolution of the digital measurement industry.


Posted by Jeff Gillis, Google Analytics Team