Generally we want to focus on your questions about key metrics and analysis techniques, but this week we get a little technical.
In this episode we discuss:
- How to group referrals from common sources
- How to setup Google Analytics to track multiple web sites and view all the aggregate data in one profile
- Strategies to track websites that support different languages
- The value of using Google Analytics on You Tube partner channels
- Troubleshooting discrepancies in Google Analytics Data
- Best practices for implementing E-commerce tracking for E-commerce sites
- Simplifying customizing the date range in GA
- How to track segments of users who interact with internal referrals/cross sell campaigns
- Tracking Social Media campaigns
Here are links to resources we discussed in the video:
- Help Center: What are profile filters
- How to group email referrals using filters
- How to configure roll up reporting in Google Analytics
- Google Analytics for You Tube Brand Channels - Announcement (Ask your you Tube account rep to get this properly configured)
- How to troubleshoot Google Analytics implementations
- How event tracking works
- Video: How to create Advanced Segments with events
- How to track lead gen forms in Google Analytics
- Justin Cutroni's eBook, Google Analytics Short Cut
If you found this helpful, we'd love to hear your comments.
If you have a question you would like us to answer, please submit a question or vote for your favorite question in our public Google Moderator site. Avinash and I will answer your latest questions in a couple of weeks with yet another entertaining video.
Please add your thoughts about the Q&A via comments below. Thanks!
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