Many organizations, large and small, struggle to go beyond basic web metrics of visitor counts and pageview volumes. In this workshop, senior consultant Feras Alhlou will walk you through what you need in order to drive your online marketing strategy ahead of your competition. I've had the pleasure of sitting in on Feras' workshops in the past, and it was the one of the main reasons we were so proud when E-Nor in the Bay Area joined our Google Analytics Authorized Consultant network. His clear, engaging and energetic teaching style will make the day fly by as you learn. It's time well spent.
Workshop Agenda
Morning Session – Marketer/Business Focus – Strategy & Planning
Morning Session – Marketer/Business Focus – Strategy & Planning
- Web Analytics Strategy – approach, opportunities and limitations
- How It Works – overview, accuracy and privacy implications, integrating with other data
- Practical – understanding the user interface
- Advanced Features Overview – clever stuff you can do with Google Analytics
- Accounts & Profiles, Filters & Goals – structure your data properly
- External Campaign Tracking – measure performance of search, email, banner campaigns
- Reporting – dashboards & insights
- Advanced Segmentation & Custom Reports – powerful ways to find insights
The Google Analytics team will also be at SMX West, and we'll blog about that in the near future. Hope to see you there.
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