Custom variables are one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute. For example, you could compare traffic from first-time customers versus repeat buyers. Or, if you run a content-oriented site, you could see which authors produce the most traffic..
While powerful, setting up custom variables can be a bit tricky, so we’re holding a webinar so you can learn how to make the most of them.
We'll start with Phil Mui, Senior Product Manager for Google Analytics, who'll share with you the features and capabilities of custom variables. Next, we'll hear from Nick Mihailovski, Google Analytics Developer Evangelist. Nick will show you how to implement custom variables on your website and share best practices.
We'll also be joined by Jim Snyder and Peter Howley from Empirical Path, a Google Analytics Authorized Consultant. They'll share how they implemented custom variables for the Business Insider and the insights they've gained as a result. We'll close with a Q&A session with all the speakers.
We’ve set up a Google Moderator to take your questions in advance and so you can vote on the questions you’d most like to see answered. Ask your questions
Date: Wednesday, March 24th
Time: 10:00 AM Pacific
If you can't make the live webinar, we'll post a recording on the Google Analytics YouTube Channel a week or two afterwards.
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