Late last year, we announced the ability to track Adobe Flash applications using Google Analytics. Flash tracking in Google Analytics provides the same features as standard JavaScript-based tracking, including campaign, pageview and event tracking. It can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, including online games.
Since the launch of Flash tracking, we've seen some great projects that make use of the technology. We wanted to give a shout out to Matthew McNeely from InsideRIA, who has created a step-by-step tutorial on how to configure Flash tracking for your site. This tutorial is geared toward advanced users, covering everything from terminology to code configuration. If you have a Flash application you'd like to track, this is a great place to start.
For more detailed information on Flash tracking in Google Analytics, visit the Google Analytics Code Site. Have a great weekend!
Jumat, 27 Februari 2009
Reading
One of the most important skills we need to demonstrate is the ability to read and summarize complex information. The ability to communicate new ideas effectively to an audience can make you a valuable member of any organization. But it takes practice.
Like all of our work you need to think of the two questions: Who is my audience, and what do I need to say? For all of our summaries I ask that you write 50-100 words. Why? Because that is how we communicate now--in short messages. If you go to the front page of the New York Times or ESPN you will notice how these short blurbs are used to entice and attract readers. The ability to summarize is an essential component of web design.
Today's assignment is to choose ONE of the following articles and summarize it in your blog for your readers:
You will then learn how to put a clustrmap on your blog. Communication and Collaboration
is our 2nd standard. We use the clustrmap to collect data about how well our message gets out.
Like all of our work you need to think of the two questions: Who is my audience, and what do I need to say? For all of our summaries I ask that you write 50-100 words. Why? Because that is how we communicate now--in short messages. If you go to the front page of the New York Times or ESPN you will notice how these short blurbs are used to entice and attract readers. The ability to summarize is an essential component of web design.
Today's assignment is to choose ONE of the following articles and summarize it in your blog for your readers:
- Genius at Play: A listing of some Google tools from David Pogue.
- Athletic Scholarships: Expectations lose to Reality.
- Is Yellow the Next Green: Sewage is a serious problem. Interesting solution?
Be sure in your article to:
- Include a link to the original article. Find the correct link by clicking "Share" and copying the permalink.
- Keep your word count between 50-100 words.
- Title your entry effectively.
- Include your audience in your dicussion. Start a conversation so you get comments!
On a related note about "Bad things happen to ignorant people" you should all read this article before you decide what you post on your facebook account (or on someone else's!). Don't post, comment on, or upload anything unless you want it part of your public record forever. Also note that a professional image on these sites actually encouraged some people to get hired. You can use these sites to your advantage.
If you finish the blog posting and grading then move on to:You will then learn how to put a clustrmap on your blog. Communication and Collaboration
is our 2nd standard. We use the clustrmap to collect data about how well our message gets out.
- Go to the Get One page.
- Complete the form. Be sure to use the correct address for your blog. If you do not have an email to submit this will not work.
- The password will come to your email.
- Submit password on clustrmap page. They will then give you a long code that you copy.
- Go to your blog, log-in and open the control panel. Paste the long code in the About Me section.
- Submit new code. Wait for me to approve it.
You can also check out meez if you want to add an avatar to your site (which seems to be blocked at school right now...). You could also try voki.com. What image do you want to portray to the world?
Kamis, 26 Februari 2009
Grading Day
Today I hope to get your blogs up and running, but that might be different for each class. We will also grade our progress on that current project.
Web 2:
- Choose ONE of your projects.
- Create a folder in WDrive first initial-last name-project (bschneiderhobbies).
- Copy your project into this folder in WDrive.
- Copy folder to Udrive-WebSchneider-Web2-Hobbies/Sports.
- Answer the following questions: What is your site about? What went well in designing your site? Does your site demonstrate gender bias? Why or why not?
Web 3:
- You will do the ball tossing quiz in class.
- Save file and export movie as normal (bschneiderballtoss).
- Save it to Udrive-Webschneider-Web 4-Ball tossing when done.
Web 4:
- Be sure you have completed the first blog post and answered any comment questions.
- Blog post #2: List two major research sites about the movie subject. Where and how are you gathering information?
- Begin formulating a slogan, logo ideas, and storyboard. Some of you are using toondoo. How is it working?
- I am setting a 100 second limit on the movie.
Rabu, 25 Februari 2009
Google Analytics Videos From "Vacationland"
Back in December, we launched a YouTube Channel to make it easier to learn about Google Analytics. Now it looks like some users are giving us a run for our money! Rich Brooks of Portland, Maine has created a video series explaining how to use Google Analytics to enhance your online marketing efforts. Check it out.
- Google Analytics: How People are Behaving on your Site
- Where Does Your Traffic Come From?
- Using Google Analytics Filters for Better Traffic Reports
- The Google Analytics Dashboard
Selasa, 24 Februari 2009
How Many of Your Visits are from iPhones?
Advanced Segmentation is one of Google Analytics' most powerful features - you can use it to slice and dice your Google Analytics data by, well, pretty much anything. We've made it a little easier to see what your iPhone visitors are doing on your site by adding a default Advanced Segment showing just visits from iPhones.
Enabling the new iPhone segment is easy: click on the drop down menu at the top right of any report next to the text "Advanced Segments", and select "Visits from iPhones" in the list of default segments. You might want to turn off "All Visits" when viewing your iPhone segment; if the percentage of total visits to your site from the iPhone is small, it will be difficult to visualize the two sets on numbers on the same graph.
Like any Advanced Segment, all of Google Analytics' reports are available; this includes AdWords performance, of course. If you use AdWords, you can now use Analytics to better analyze the performance of any campaigns that use our new iPhone and high-end mobile targeting feature. We've added the iPhone segment to get you started, but you can always create a custom Advanced Segment to compare or combine iPhone visits with other mobile operating systems; for instance, if you're targeting ads in AdWords to iPhone & high end mobile devices (which currently includes Android devices), you can create a new segment for iPhone & Android.
From the Advanced Segments drop-down, click on "Create a new advanced segment", and create a segment with 2 criteria. Drag "Operating System" under the "Systems" dimension into the target area with the dotted-line border, and type "iPhone" into the "Value" field. Click "Add 'or' statement" to get a second target area, and do the same for Android. Then, you can name your segment "High-end mobile" and see that traffic in Analytics.
Happy Tuesday, and Happy Segmenting!
Enabling the new iPhone segment is easy: click on the drop down menu at the top right of any report next to the text "Advanced Segments", and select "Visits from iPhones" in the list of default segments. You might want to turn off "All Visits" when viewing your iPhone segment; if the percentage of total visits to your site from the iPhone is small, it will be difficult to visualize the two sets on numbers on the same graph.
Like any Advanced Segment, all of Google Analytics' reports are available; this includes AdWords performance, of course. If you use AdWords, you can now use Analytics to better analyze the performance of any campaigns that use our new iPhone and high-end mobile targeting feature. We've added the iPhone segment to get you started, but you can always create a custom Advanced Segment to compare or combine iPhone visits with other mobile operating systems; for instance, if you're targeting ads in AdWords to iPhone & high end mobile devices (which currently includes Android devices), you can create a new segment for iPhone & Android.
From the Advanced Segments drop-down, click on "Create a new advanced segment", and create a segment with 2 criteria. Drag "Operating System" under the "Systems" dimension into the target area with the dotted-line border, and type "iPhone" into the "Value" field. Click "Add 'or' statement" to get a second target area, and do the same for Android. Then, you can name your segment "High-end mobile" and see that traffic in Analytics.
Happy Tuesday, and Happy Segmenting!
Tuesday
We will continue our assignments today:
Web 2:
When you complete both sites please call me over to check them. Then continue the projects on page 2.93-2.94. You should work on the same two projects.
Web 3:
Continue to refine the walking man. Show me when done. If you complete it ahead of schedule work on a new walking man. Have him walking up stairs.
Web 4:
Please make your first blog post about the project: What productivity software did you choose? Why? Did you look at Zoho? What are the benefits or drawbacks of Zoho? Have you started to look at storyboarding software (toondoo? pixton? others??)
Senin, 23 Februari 2009
Monday Back to Basics: Accounts vs Profiles
These days, there are so many different uses for the word "accounts," and it's getting harder and harder to keep track of which definition is "in" or "out." The trend used to be to keep them for emailing or blogging, but now you can apparently use them to store a huge fortune solely for cats. See?
It can get quite confusing, which is why we’re not surprised that in January alone, over 14,000 people searched our Help Center to look up the difference between an account and a profile, two very important Analytics terms that have always remained a classic question for any analytics user.
The Difference Between an Account and a Profile
To put it simply, an account contains a collection of profiles. Note, if you have a simple website, you can probably get by without creating profiles. Profiles exist to let you do two important things.
Do
It can get quite confusing, which is why we’re not surprised that in January alone, over 14,000 people searched our Help Center to look up the difference between an account and a profile, two very important Analytics terms that have always remained a classic question for any analytics user.
The Difference Between an Account and a Profile
To put it simply, an account contains a collection of profiles. Note, if you have a simple website, you can probably get by without creating profiles. Profiles exist to let you do two important things.
- Separate out information about specific web properties, like your blog
In this analogy the account is the house and the profiles are the rooms. You want to know everything that's happening in the house, but you also want to do special analysis just on the living room. Maybe you have some people at your company who only care about one room. By creating a profile, you can restrict access for these people to just that room. - Apply different rules and criteria for advanced analysis
Here, you're using profiles like different lenses to look at your data. Maybe you need to do super-specific analysis on just new visitors in California. You can use a profile like a microscope to zero in on just that group of users. This type of advanced analysis can also be done using advanced segments.
Do
- Give each profile a different name so that it's easily identifiable (e.g. "Blog Only")
- Add the start date to the name of the profile so you'll always know how much data exists in the profile
- Give reports-only access to specific users for your profiles
- Create different filters for each profile so you can create different sets of data for different types of analysis
- Use the search box in the "top content" report to test filters on your profiles
- Filter out query parameters from your reports using profiles
- Talk to an authorized consultant about profiles if you have a complicated website and you're feeling unsure
- Neglect to create a master profile with all your original data for a website. This is really important!
- Give users "administrator" access for specific profiles. "Administrator" access is not profile-specific. This means administrators automatically get access to every profile in the account.
- Change settings on your profiles without keeping a log of changes. Otherwise things can get really confusing.
- Accounts vs Profiles in Depth (Code Site)
- Ten most common filters
- In-depth guide to creating profiles
- Excluding internal traffic from your reports
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