Happy New Year!

Welcome back! Hope you're starting off the New Year with a bang, and we have something that will help. Good things come in threes, so here it is, one more holiday gift, our third. And, like our last gift, it's three gifts in one from the holiday ninja of web analytics, Avinash Kaushik, the Analytics Evangelist here at Google.

Last time, Avinash created three custom reports of incredible value. This time, in his latest post, he expounds on three advanced segments that are just as useful as the custom reports, and even easier to create and use on a day to day basis. The post is called 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail.

And the great part is that, like a true evangelist, he describes them in an accessible way such that you can understand and create them for whatever web analytics tool you're using. And if you're using Google Analytics, you can simply click on a link to add them to your own profiles.

To whet your appetite for a fantastic read, here are the three segments

#1. Non-flirts, potential lovers (hint: this is a segment that's working for you)
#2. Social media link tracking (this is like a complete book's worth of knowledge in a few paragraphs)
#3: Search Queries With Multiple Keywords [3 words, as well as 4, 5, 10, 20]

The post goes beyond just giving you a few segments (reminder: with the click of a button, you can actually use them): I'd add it to a required reading list for any Google Analytics poweruser. Enjoy, and thanks Avinash.

Happy 2011!

Posted by Jeff Gillis, Google Analytics Team