Are you segmenting your data or just looking at aggregated numbers (like total visits)? If you're not segmenting, you're barely scratching the surface of what you can do with Analytics data. This is a favorite topic of Avinash Kaushik, Google's Analytics Evangelist, who has been encouraging segmentation since
way back in 2006.
In a
recent talk at a Google Analytics Masterclass in Singapore, Barbara Pezzi of Swissotel shared her company's experience using Advanced Segmentation to zero in on high-potential customers.
You can find the
full story and
presentation on the new Google Solutions for Southeast Asia blog. Check it out and get started segmenting your data today!
Posted by Sebastian Tonkin, Google Analytics Team
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