It's your choice.. Pacific sun and surf in Orange County or Honolulu, flowers blooming in Boston. These seminars are brought to you by our Google Analytics and Google Website Optimizer experts.
Learn how to truly leverage the power of Google Analytics and Google Website Optimizer through Seminars for Success this spring in Orange County and Honolulu. These full day, interactive seminars are led in person by the experts and designed to give you the skills necessary for a competitive edge in today’s tough competitive landscape. Understanding the wealth of data provided by your website and your visitors, coupled with systematically rising conversion rates through landing page testing will put you one up over the competition!
Google Analytics – Introduction & User Training
Orange County - Wednesday, April 15
Honolulu – Tuesday, April 21
Boston - Monday, April 27
Day one offers an introduction to Google Analytics and then some. Learn how to turn the sea of web analytics data into information that you can use to make the decisions that drive your bottom line. Day one topics include:
- Introduction to Web Analytics
- Common Interface Features
- Dashboard Reports & Customization
- Understanding Visitors, Traffic Sources, Content, Goals and Ecommerce
- Motion Chart Visualization
- Analytics Best Practices for Branding, Lead Generation & Ecommerce
- And much, much more…
Orange County – Thursday, April 16
Honolulu – Wednesday, April 22
Boston- Tuesday, April 28
The second day will show you how to install and configure the advanced features and capabilities of Google Analytics. We'll show you how to use every ounce of this tool with tips and tricks, technical aspects, and how to avoid common problems. Day two topics include:
- Profiles and Strategies
- Filters – Uses and Implementation
- Goals & Funnels - Configuration & Setup
- Ecommerce Implementations
- Site Search, Event Tracking, Custom Reporting and Advanced Segmentation
- And much, much more…
Orange County – Friday, April 17
Honolulu – Thursday, April 23
Learn how to make the most of the visitors to your site with landing page testing and get hands-on experience in designing, setting up, running, and analyzing A/B and multivariate tests with Google Website Optimizer. The experts will show you how to improve your users’ experience and continually increase your conversion rates through testing. The Website Optimizer Seminar includes:
- An overview of testing and Website Optimizer
- How to identify problematic pages and estimate sample sizes
- Loads of testing best practices drawn from real tests and case studies
- Hands-on lab experience in setting up, configuring, & launching both A/B and Multivariate tests
- How to interpret the data and run follow up experiments
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